Seems as though this horse maybe have ridden too long. Manufacturers from automobiles and home appliances through dessert toppings are seizing the moment to pitch their products with a somber tone. Are people buying it?
Some advertisers strike the right balance. Guinness decided to cancel its scheduled plans for St. Patrick’s Day and find ways to help the bartenders and other service industry workers whose paychecks have suffered as the pandemic continues to cause uncertainty. As part of the plan to help out, Guinness committed $500,000. to help out.
Advertising aimed at both raising the spirits of workers and patrons alike. The spot never actually mentions COVID-19 or coronavirus, but it’s easy to read between the lines of the script.
According to Sethi, the ad is meant to be a message “that we hope would bring bit of comfort to both Guinness drinkers and also to everybody.” - Jay Sethi, CMO