As 2020 nears, the marketing landscape is continuously evolving with new platforms, new techniques, and new agencies promising leads. One avenue holds the strongest in all these outreach efforts, it’s always changing and it’s definitely growing. Video Marketing.
As ChiefMarketer.com says, video was a digital marketing must in 2019 and it will continue to be one in 2020. Marketers report digital budgets increased 25% year over year, probably contributed to the cost of video production. Consumer viewing habits are dictating this budget increase — advertisers go where their customers go.
74% of U.S. consumers 13 years and older watch streaming or online video* at least weekly and 41 percent watch daily.
78% of digital video viewers will watch advertising in exchange for free content.
Online video viewers pay closer attention to both content and ads when watching educational videos.
In addition to adding video to your marketing plan, live videos on Facebook Live and Instagram Live get watched 3x longer than videos that aren’t live. It’s time to take streaming and live video ads seriously in 2020.
According to Digital Information World, visual content is number one in the foreseeable future of marketing.
78% of people watch videos online every week and 55% of those watch a video every day.
72% prefer to learn about a product or service through a video.
82% of all consumer internet traffic will come from online videos by 2022.
The data does not lie. If you’re not already doing it, you should.
*Note how U.S. consumers are considered 13 years and older - stay tuned for another post on the controversy on what is considered U.S. consumers
Sources: Interactive Advertising Bureau’s (IAB) 2019 Video Advertising Spend Report,