A 2015 Pew Research Study showed that Americans are becoming less religious. According to the study the growing minority of Americans, particularly in the Millennial generation, who say they do not belong to any organized faith. Some brands, “…are employing quasi-religious tactics to inspire enthusiasm for their brands.”*
“People didn’t come to SoulCyle because they got fit. Is was (for) the connection they got in the room”, says Julie Rice who helped found the company…”Instructors spoke of enlightenment and a higher purpose.”*
Let’s all say a big Aymen to those brands.
Some brands, are employing quasi-religious tactics to inspire enthusiasm for their brands.
*Fast Company, November 2019