Ever wondered where the phrase “Content is King” stemmed from? Bill Gates circa 1996. “Content is where I expect much of the real money will be made…” (Seems as though his foundation prognosticated the pandemic, but that’s a separate story for epidemiologists.)
With event cancellations and changes in plans, content marketing is more important now than it was just weeks ago. Content can be SEO, email, blog posts, social, and earned media. Strong content helps build and extend customer relationships and provide real value at every touch point.
As is often the case, relevance and timing can make a big difference.
Content marketing is a type of digital marketing in which brands develop an on-going relationship with customers through content that is non-promotional and provides value at every touch. Over the years, content marketing has evolved from being just blog posts and editorial strategies but a holistic approach that relies on a broad range of digital marketing tactics such as email, social media, SEO, and paid distribution to reach a target audience. Some brands are doing an excellent job of entertaining, inspiring, educating, and informing. They are keeping your relationships strong now so they can last beyond this difficult time.