Superbowl viewership reached 98.2 million last year and should exceed 100 million this year. Advertisers began leveraging the Superbowl with groundbreaking big-budget creative. Apple’s 1984 ad sort of “kicked things off”.
This year politics will premiere. Never before have politicians been able nor willing to shell out almost 6 million for a 30-second spot. We can expect to see Bloomberg face-off with Trump – perhaps a more dangerous game than football.
