Named as one of the Top 25 Most Extraordinary Minds in Sales and Marketing by the Hospitality Sales & Marketing Association International, Andrew Freeman pegged this year as one with more heart than years prior. While Cruffins and Cronuts can draw traffic, can they sustain in this day and age?
The hospitality Industry, like many industries is beginning to address a number of global issues - ready or not. Brands are responding to state and local sustainability initiatives such as the straw ban.
Brands are responding to consumer nutrition and ingredient concerns: Menu calorie laws are now available at multi unit chains (by law).
Minimum wage in many SF Bay Area Counties are up (sometimes twice that of National minimum wage) to address cost of living concerns.
The purpose? As Andrew Freemen said, “We’re doing the right thing to make this world more livable.”
Get his full report: