You may have noticed it’s been a little quiet over here—and there’s a good reason. I’ve been deep in the trenches with one of my consulting clients, and now that the dust has settled a bit, I’m excited to finally share what I’ve been up to.
Over the past year, I had the incredible opportunity to work with Folio Fine Wine Partners, where I led marketing communications across several amazing brands. During this time, my personal consulting practice took a temporary hiatus so I could focus fully on elevating Folio’s marketing efforts—and what a journey it was.
Here’s a snapshot of what I accomplished:
Managed marketing programs for a portfolio of premium brands including:
Piper-Heidsieck, Rare Champagne, Piper Sonoma, Oberon, Spellbound, Canvas (for Hyatt), and Donnafugata.Launched Piper-Heidsieck’s first-ever digital-to-retail campaign, generating over 4 million impressions during OND (October, November, December)—a critical selling season.
Helped achieve double-digit year-over-year sales growth for six out of seven brands by building and executing strategic, innovative marketing programs.
Created and produced a targeted advertising campaign designed specifically for Hyatt hotel guests, increasing brand visibility and resonance in a competitive hospitality space.
Brought brands to life through impactful activations, including:
– The Oscars and Independent Spirit Awards for Piper-Heidsieck
– BottleRock for Oberon
These high-visibility activations not only elevated brand awareness but also increased consumer preference and engagement in meaningful ways.
All that to say: I’ve been heads down doing what I love—crafting smart strategies, rolling up my sleeves on execution, and driving real results. And now, with that chapter wrapping up, I’m re-opening my consulting practice and ready to bring that same energy and expertise to new clients and new challenges.
If you're looking to elevate your brand with marketing that actually moves the needle, I’d love to connect.