Kimpton Hotels and Restaurants
Director of Restaurant Marketing, Kimpton Hotel and Restaurant Group
Directed all aspects of marketing and PR strategy and all marketing and promotional programs for 67 high-concept, individual upper-end casual restaurants and lounges.
Improved Restaurant Division's comparable sales performance +25% YOY in 2012, by leveraging digital strategies. Successfully drove trial among new guests and unique visitors to websites by 16% YOY comp. Improved restaurant reservations through booking engine by 17% YOY comp.
Leveraged restaurant perception rankings as leading program for booking Kimpton hotels according to A&U tracking studies.
Restaurant Marketing lead: Kimpton’s first proprietary custom CRM Loyalty program to improve acquisition and retention of restaurant guest base as well as drive hotel guest traffic.
Discovered pent up need for new visual assets for all restaurants. Hired cost effective photographers, models, managed production of photography including styling. Above feature Chef Simon Dolinky at Saltbox San Diego.
Digital Marketing for restaurants
focused on revenue management
re-engineered and relaunched Kimpton restaurant digital marketing platform across all 67 sites, moved from flash, branded 50 new responsive sites.
established and executed first analytics platform
launched a successful and synergistic, hotel-integrated email and social media strategy.
Engaged ops team in employing synergistic SEO strategy to boost digital presence.
branding
Authored restaurant divisions first brand plan.
Developed 10 new concepts and rebranded, refreshed and launched five older concepts.
Anticipating consumer trends, style and working with Chef GM teams toward operationalizing them.
Co authored new business plans for restaurants and assisted in selling through new concepts to asset owners.
Concept clarity and true up for existing concepts.
Worked with operations teams to bring site, sound and motion to their concepts, infusing them with life:
